Ivan
The rumors have been circulating for months. Now it is official.
At Watches and Wonders 2026, Rolex quietly confirmed what many collectors feared. The legendary Pepsi GMT Master II has been discontinued.
This marks the end of one of the most recognizable modern sports watches in the brand’s lineup.
The discontinuation affects multiple key references.
The stainless steel ref. 126710BLRO, offered on both Jubilee and Oyster bracelets, is now officially out of the catalog. Alongside it, the white gold ref. 126719BLRO models have also been discontinued, including both the blue dial and the highly sought after meteorite dial versions.
For years, these models defined the modern Pepsi era. Now, they move from retail shelves into collector territory.
Why the Pepsi Matters
The Pepsi GMT Master II is not just another Rolex. It is one of the most iconic watches ever created.
Its story goes back to 1954, when Rolex introduced the original GMT Master for Pan Am pilots. The red and blue bezel was designed to distinguish day and night across multiple time zones, giving birth to the nickname “Pepsi” that would later become legendary.
Over the decades, the watch has gone through multiple evolutions, but its identity never changed. Bold, functional, and instantly recognizable.
There was even a period between 2007 and 2014 when no Pepsi models existed in the catalog, which only made its return in later years even more desirable.
What Happens Next
Whenever Rolex discontinues a major model, the market reacts fast.
The Pepsi GMT Master II already had strong demand, limited supply, and a global following. Removing it from the catalog only adds another layer of scarcity.
Collectors who secured one at retail are now sitting on one of the most important modern Rolex sports watches. For everyone else, entry just became significantly more expensive.
