Ivan
Not long ago, few people would have associated Mark Zuckerberg with luxury watches. His signature look was a gray T shirt, jeans, and a smartwatch, if anything at all. While celebrities like Lionel Messi, Mark Wahlberg, Kevin Hart, and Ed Sheeran were already deep into collecting Patek Philippe, Richard Mille, Rolex, and other prestigious brands, Zuckerberg barely registered in conversations among watch enthusiasts.
Then came Anant Ambani‘s pre wedding celebration in 2024. During the event, Zuckerberg was spotted admiring Anant Ambani’s Richard Mille, a moment that quickly went viral within the watch community. Whether that conversation truly sparked his interest or simply revealed a passion he had kept private, one thing became clear shortly afterward. His taste in watches changed dramatically.
Since then, Zuckerberg has quietly assembled one of the most fascinating watch collections in the tech world. Rather than chasing only the most recognizable luxury brands, he has embraced independent watchmaking and high horology, wearing pieces from F.P. Journe, De Bethune, Greubel Forsey, Jaeger LeCoultre, Daniel Roth, H. Moser & Cie., Patek Philippe, and many more. It is the kind of collection that reflects genuine curiosity and appreciation for watchmaking rather than simply buying the most expensive names.
In this article, we’ll take a closer look at Mark Zuckerberg’s watch collection, from the watches that first caught collectors’ attention to the extraordinary independent creations now appearing on his wrist. If his recent choices are any indication, this is only the beginning, and we are excited to see where his collecting journey goes next.
