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Introducing The Nations Series

Jisa Shaji Jun 16, 2026 2 min read

Your country’s flag rendered bold across a custom Casio G-Shock dial.

I love this time of year. There is a feeling that comes around every few years, when the whole world tunes in to the same matches, the same goals, the same late nights. Friends crowd around screens. Strangers in the same jersey become family for ninety minutes. And through all of it, one thing never changes. You wear your colors.

That is the idea behind the Nations Series. We took the Casio G-Shock, one of the most recognizable watches in the world, and gave it a new face for every country playing this summer. Your flag, sitting right there on your wrist where anyone across a room can read it. It says where you are from before you have said a word.

Pick Your Nation

With a few dozen nations to choose from, the hard part might be picking just one. Maybe it is the country on your passport. Maybe it is the one your grandparents came from, or the one you have adopted as your own every four years. However you got there, the flag you choose is yours.

We kept the design honest. One clean white case, and your flag doing all the talking. No clutter, nothing competing with the colors. Just the watch, and the country you carry.

Built to Wear Every Day

Underneath the flag, it is a Casio G-Shock GA-2100, one of the most loved everyday watches around. Slim for a G-Shock and light on the wrist, it wears easily with just about anything. It looks right with a jersey on match day, and it looks just as right the rest of the year, when the only thing it is celebrating is where you come from.

Because here is the thing about your country. It does not switch off when the tournament ends. You carry it with you everywhere you go, so now you can wear it too. Find your flag and wear it like you mean it.

The Nations Series is available now at iflwatches.com, priced at $599 USD. You pick your nation, and it ships ready to wear.

Technical Specifications

  • Base watch: Casio G-Shock GA-2100 (reference GA-2100-7AER)
  • Case: 45 mm resin, white
  • Thickness: 11.8 mm
  • Lug-to-lug: 48.5 mm
  • Lug width: 16 mm
  • Crystal: Mineral crystal
  • Movement: Quartz, Casio Module 5611, 3-year battery
  • Water resistance: 200 m (20 bar)
  • Fits wrist: 14.5 cm to 21.5 cm

Written by

Jisa Shaji

I write about art you can wear and the hands that make it happen. Drawn to the details most people scroll past.

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